Case study · Tourism & Safaris
A custom WordPress website for an East African safari operator: searchable tours and destinations, quote requests and multilingual content for international travellers.
Pride of Africa Adventures & Safaris is a safari operator offering tours across Kenya, Tanzania, Uganda, Ethiopia, Zanzibar and Seychelles, serving international travellers.
The business needed a website that could present a large and growing catalogue of safaris and destinations to international travellers, help each visitor find a suitable trip quickly, and turn that interest into quote requests the team could act on.
Creative Bay designed and developed a custom WordPress theme together with a companion plugin that holds the site's content model and inquiry workflows, keeping content independent of the design.
Tours and destinations are structured content organised by country, safari type, duration and category, so the team can add trips without touching code and visitors can search and filter them. Quote and inquiry requests are saved in WordPress and emailed to the team, so no lead depends on email delivery alone.
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