Digital solutions · Nairobi, Kenya
Make your brand
stand out.
Data, digital marketing, web, AI, cybersecurity and creative services that help your business grow.
Make your brand
Clarity for your next decision
See what works.
Grow smarter.
Measure how your marketing performs across channels and use clear reporting to guide what comes next.
Data, analytics and marketing built around outcomes.
Practical AI and automation
Work smarter,
not harder.
Automate repetitive work and add AI assistants where they solve a real business problem.
Practical automation, shaped around your team.
One enquiry, handled
- Website enquiry
- Saved to CRM
- Team alerted
- Ready for reporting
- Data
- Digital Growth
- Web
- AI
- Cybersecurity
- Creative
What we do
Data, technology and creativity, working together.
Creative Bay helps businesses turn data, technology and digital opportunities into practical growth. Choose one service, or combine them: insight from data shapes the marketing, the website carries it, automation and AI save time, security protects it all and creative makes it clear.
Decide
Business Intelligence & Data Analytics
Turn business data into actionable insight: clean data, clear KPIs, dashboards and reports that support better decisions.
- Data collection, cleaning & integration
- KPI development & tracking
- Power BI, Tableau & Looker Studio dashboards
- Automated management reporting
- Trend, cohort & segmentation analysis
- Forecasting & predictive analysis
Grow
Digital Marketing & Growth
Build visibility, attract customers and improve digital performance with strategy, SEO, paid ads and measurable campaigns.
- Digital strategy & presence audits
- SEO: technical, on-page & local
- Google, Meta & LinkedIn Ads
- Social media strategy & management
- Email marketing & automation
- Conversion-rate optimisation & attribution
Build
Web & Digital Solutions
Build digital platforms that support business objectives: websites, online stores, web applications and integrations.
- Business & corporate websites
- E-commerce with M-Pesa & card payments
- Custom web applications & portals
- WordPress themes & plugins
- APIs & third-party integrations
- Hosting, maintenance & performance
Automate
AI, Automation & Intelligent Solutions
Reduce repetitive work and unlock new efficiencies with practical AI and workflow automation tied to real business problems.
- AI readiness & use-case assessment
- Business process & workflow automation
- Website & customer-service AI assistants
- LLM, RAG & AI agent integrations
- AI document processing & reporting
- AI productivity training
Protect
Cybersecurity & Digital Risk
Protect systems, information and digital operations with assessments, hardening, access control and monitoring.
- Website & security assessments
- Vulnerability assessment & remediation
- Security hardening & patch management
- Identity, access control & MFA
- Security monitoring & log review
- Backups, recovery & security awareness
Create
Digital Content & Creative Production
Create content that communicates, engages and converts: content strategy, brand design and copy for your campaigns and channels.
- Content strategy & calendars
- Brand identity & guidelines
- Social media graphics & carousels
- Presentations, pitch decks & e-books
- Ad creatives & campaign assets
- Website copy, blogs & ad copywriting
Projects
Live projects you can visit today.
Websites and digital products designed, built and launched by Creative Bay.
Pride of Africa Adventures & Safaris
A custom WordPress website for an East African safari operator: searchable tours and destinations, quote requests and multilingual content for international travellers.
- Tour search & filters
- Tour quote requests
- Destination guides
- Multilingual
Technologies: WordPress · PHP · MySQL · JavaScript · HTML · CSS
Test It & Feel It Adventures & Safaris
A bold, image-led WordPress website for a private safari company, with filterable safaris, destinations and experiences and an enquiry system that confirms every request.
- Filterable safaris
- Destinations & experiences
- Enquiry system
- WhatsApp integration
Technologies: WordPress · PHP · MySQL · JavaScript · HTML · CSS
Blue Lens Analytics
Our open-source (GPL), privacy-first analytics plugin for WordPress: cookieless by default, with dashboards, event and form tracking and click heatmaps.
- Cookieless by default
- Event & form tracking
- Click heatmaps
- Customisable dashboards
Technologies: WordPress · PHP · MySQL · JavaScript
Creative Bay Labs
Open-source tools we build and share.
Our own software, published on GitHub and free to use. Labs projects are experiments and open-source work, separate from client services.
Blue Lens Analytics
Version 0.5.1 · GPL-2.0-or-later
Privacy-first, self-hosted analytics for WordPress. See how visitors find a website and what they do there, with every record kept in the site’s own database.
Local Ad
Version 1.0.3 · GPL-2.0-or-later
A self-hosted advertisement manager for WordPress: sell and run your own popup ads with scheduling, rotation and analytics, without a third-party ad network.
Website Health Scorecard
A short self-assessment that shows what may be holding a website back, across search visibility, tracking and the speed and UX issues that cost conversions.
Why Creative Bay
One partner from insight to delivery.
How we work, whichever service you start with.
Connected expertise
Data, marketing, web, AI, security and creative under one roof, so fewer handoffs and one consistent plan.
Measurable by design
Tracking and reporting are planned from the start, so you can see what is working and what to change.
Built for your business
Custom WordPress themes, plugins and integrations shaped around how you work, not a generic template.
Practical AI
We recommend AI and automation only where they solve a real problem, with people reviewing important steps.
Security-minded
Updates, access control and backups are part of every build, not an afterthought.
Clear communication
A clear quote before work starts, and a team you can reach on WhatsApp, phone or email.
How we work
A clear process from first call to measurable growth.
Every engagement follows the same six steps, so you always know what happens next and what we need from you.
-
01
Discover
Understand the business, its goals and the problem to solve.
-
02
Analyze
Review the current data, systems, channels and constraints.
-
03
Strategize
Agree the approach, scope, priorities and how success will be measured.
-
04
Build
Design, develop and test the solution, campaign or content.
-
05
Optimize
Use analytics, monitoring and feedback to improve what is live.
-
06
Grow
Extend what works and plan the next set of improvements.
Technology
The stack behind our work.
We list only the technologies we actually build with. The right tool for each project is agreed during planning.
- Data & BI
- SQL
- Excel
- Power BI
- Tableau
- Looker Studio
- Web
- HTML
- CSS
- JavaScript
- PHP
- MySQL
- WordPress
- WooCommerce
- APIs
- Digital Growth
- SEO
- Google Ads
- Meta Ads
- LinkedIn Ads
- Google Analytics
- Search Console
- AI
- LLM APIs
- RAG
- AI agents
- AI assistants
- Workflow automation
- Security
- Security assessments
- Vulnerability management
- Hardening
- Access control & MFA
- Creative
- Brand design
- Graphic design
- Copywriting
- Content strategy
Insights
Practical guides for growing online.
How Much Does a Website Cost in Kenya?
Website prices in Kenya vary enormously. Here is what actually drives the cost, what you pay for once and every year, and how to get a quote you can compare.
What Makes a Good E-Commerce Website?
Good online stores are fast, easy to trust and easy to buy from. These are the features that matter most for e-commerce in Kenya.
How Businesses Can Automate Repetitive Tasks
Copying data, sending the same emails, chasing follow-ups: a practical way to find, prioritise and automate the repetitive work in your business.
FAQ
Frequently asked questions
What does Creative Bay do?
Creative Bay helps businesses turn data, technology and digital opportunities into practical growth. We work across six connected areas: business intelligence and data analytics, digital marketing and growth, web and digital solutions, AI and automation, cybersecurity, and digital content and creative production.
What is Creative Bay Labs?
Labs is where we build and share our own tools, such as Blue Lens Analytics and Local Ad, two open-source WordPress plugins. They are experiments and open-source projects, separate from the services we provide to clients.
Where are you based?
We are based in Nairobi, Kenya, and work with businesses across Kenya and beyond, in person or remotely.
How much does a website cost?
It depends on what the website needs to do: the number of pages, features such as booking or online payments, and integrations. Tell us about the project through our quote form and we will send a clear quote.
Which platform do you build on?
Most of our websites and online stores are built on WordPress and WooCommerce, with custom-coded themes and plugins rather than heavy page builders. Where a project needs it, we build custom functionality in PHP and JavaScript.
Can you work on a website someone else built?
Yes. We can review an existing website, then redesign it, fix issues, improve performance and security, or take over maintenance.
Let's talk
Let’s turn your next idea into growth.
Tell us what you need, whether that is a dashboard, a campaign, a website, an automation or all four. We’ll recommend the right approach and send a clear quote.