Automated data collection
Build repeatable ways to gather information from business tools, files, websites and other agreed sources.
Business intelligence & data analytics · Nairobi, Kenya
Turn raw data into useful insight.
We build tools and workflows that automate data collection, clean and analyze information, then turn the results into clear reports and insights your team can use.
From raw data to decisions
Collect. Clean. Analyze. Report.
We help connect the steps between scattered data and a reliable view of what is happening in your business.
Data cleaning and preparation
Organise, validate and prepare incoming data so analysis and reports are based on more consistent information.
Analytics workflow automation
Connect collection, transformation, analysis and delivery steps to reduce repetitive manual reporting work.
Data analysis and insights
Explore patterns and performance to answer business questions and identify useful next steps.
Google Analytics implementation
GA4 set up properly, with the events and conversions that reflect your business, and consent handled.
E-commerce analytics
Product views, add-to-cart, checkout and purchase data so you can see where buyers drop off.
Conversion tracking
Enquiries, quote requests, calls and WhatsApp clicks recorded as conversions across GA4, Google Ads and Meta.
Marketing attribution
UTM conventions and channel reporting so every campaign can be compared fairly.
Power BI & Tableau dashboards
Interactive dashboards in Power BI, Tableau or Looker Studio, connected to your data sources and built around agreed KPIs.
KPI development
Define the measures that matter, how each is calculated and who owns it, so every report uses the same numbers.
Forecasting
Trend-based forecasts for sales, demand and other measures, with the assumptions stated clearly.
Business dashboards
One screen with the numbers that matter, pulled from your website, store and business systems.
Sales analytics
Revenue by product, channel and period, with trends that are easy to read.
Customer behaviour analysis
How people navigate, engage and convert, from page paths to form abandonment.
Automated reporting
Recurring reports and data summaries delivered in a consistent format, with plain-language commentary.
Custom dashboards & data visualisation
Charts and dashboards designed for the people who use them, not just analysts.
A repeatable data process
Less manual handling, more useful answers.
We shape the workflow around your sources, data quality needs, analysis questions and the reports your team relies on.
- Map data sources and collection steps
- Clean, validate and standardise incoming data
- Automate repeatable analysis and reporting tasks
- Build dashboards around agreed questions and KPIs
- Review outputs with your team so the findings are clear and actionable
FAQ
Frequently asked questions
Can you automate data collection and reporting?
Yes. We can build workflows and tools to collect information from agreed sources, prepare and clean it, run repeatable analysis and generate reports.
Can you build a dashboard from our own data?
Yes. We can connect data from your website, store, ad platforms, spreadsheets and business systems, then present the agreed measures in a useful dashboard.
Can you help clean inconsistent data?
Yes. We can review the available data, identify quality issues and build cleaning and validation steps into the workflow before analysis and reporting.
Which dashboard tools do you use?
Power BI, Tableau, Looker Studio or Excel, depending on where your data lives, who will use the dashboard and the licences you already have. We agree the tool during planning.
Is Google Analytics enough?
For website measurement, GA4 can be a good start when configured with relevant events and conversions. For wider business questions, we can combine it with other data sources and tools.
What is conversion tracking?
It records the actions that matter to your business, such as enquiries, WhatsApp clicks and purchases, so you can see which pages and campaigns produce results.
Where is our data stored?
That depends on the tool. Google Analytics stores data with Google. Blue Lens Analytics keeps data in your own WordPress database and sends nothing to third parties.
Let's talk
Make your data work harder.
Tell us where your data comes from and what you need to understand. We'll help shape a practical route from collection to reporting.